Internet Marketing

Internet marketing services seek to increase visibility of a website. This is achieved by ranking higher on major search engines like Yahoo!, Google, and Bing.

Ranking higher in search engine results indubitably leads to more traffic, which then results in more conversions. Our team has experience ranking any niche for the most competitive terms.

SEO

SEO stands for Search Engine Optimization. It has a larger return on investment, on average, when compared to paid advertising. The trade-off is that it also takes longer to get results.

When you go to Google and do a search, it's more likely you are going to click the first link you see. Thus, the goal in SEO is to get the number one spot in search engines so your website gets more traffic: and with more traffic comes more conversions.

Seeing Results

Most contracts will have a term length of six to twelve months, depending on the keywords, competition, and your own website.

There are no quick successes in SEO. Search engines have over 200 different factors that play into a ranging algorithm, and time is one factor that plays a large role.

The plus side is that most local terms, such as Atlanta web design would take the shortest amount of time to rank for. If your business is based locally, this means you are likely to see results quicker than others.

Keeping a ranking at the top spot takes maintenance. As you put forth the effort to rank better, so too will your competitors. It's natural to have a monthly budget for SEO to ensure your rankings don't slip.

Picking Keywords

Each keyword your website ranks for has a competition rating. An example would be with the terms "buy a boat" and "buy Targa v-18 Combo boat." Let's compare the two:

• Buy a boat - This search term is a broad keyword. This means that there are more people searching this term than the more specific "buy Targa v-18 Combo boat." As a result, the higher competition means a higher budget and time frame will be necessary to get results. The trade-off is that it will have a higher return once rankings are achieved.
• Buy Targa v-18 Combo boat - Fewer people are likely to search this term. It's what we call a long-tail keyword. Sometimes it is more cost effective to choose many long-tail keywords instead of going after broad keywords. Whereas a limited budget may only afford one broad keyword, the same budget could afford ten to twenty or more keywords like this one.

Picking keywords is a fine art. Don't worry if you aren't sure which keywords will provide the best return on investment: we do that for you.

SEM

SEM stands for search engine marketing. It's a broad term that covers all forms of advertising done on search engines, but most commonly refers to pay-per-click campaigns (PPC). SEM has distinct differences when compared to SEO:

• Sales - You will naturally start making sales quicker with SEM. Ads are generally approved within one to three days, so theoretically you could make sales as quick as tomorrow. SEM can be expensive since you are paying for each ad click, so long-term it's less profitable.
• Click fraud - Click fraud is the act of competitors or publishers clicking your ad without an intent to purchase a service or product. This can be common at times, and careful work must be done to show ads only to certain markets to avoid chances of click fraud. This atrocity is not prevalent in SEO.
• Conversions - Conversions from PPC may be hard to achieve. The campaign must not only be profitable, but must make enough money that you can offset the costs of running ads. Special work must be done to create landing pages and lead generation techniques.
• Profit margins - Profit margins in SEO get to a point where it's all profit. This isn't the case with direct advertising. If your service or product doesn't have high enough markup, SEM might not even be a valid choice for your business.

Overall, it's best to have both an SEM and SEO campaign running simultaneously. SEM can be more about conversions: it's about branding and ensuring your company name is seen all across the board.

Internet Marketing Services

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