Google Maps is a comprehensive utility that allows users to access satellite imagery, local maps and street-level pictures of various locations worldwide. The utility can be accessed online or downloaded.

Google Maps also allows users to see markers showing the various types of locations, such as hotels, restaurants and retailers, located within an area. When using Google Maps to create walking or driving directions, users can enter in multiple destinations and will be given the estimated travel mileage. The most direct route is generally suggested first, but users can drag the route mark in order to create a custom course.

A thorough SEO Audit is essential to ensuring a website is adhering to current best practices and procedures. Healthy websites benefit by maintaining their web presence and organic search results while struggling websites typically notice drastic improvements in page rankings.

An SEO Audit analyzes the technical structure of a website, checking to ensure that the site map, architecture, navigation and performance make it accessible and indexable. The website's ranking factors are also considered based on current, relevant content, competitiveness and search engine penalties. A final actionable report is issued outlining distinct, achievable priorities and a future wish list to improve SEO practices.

On Page Optimization is a set of techniques used to increase website rankings in search engine results as well as to improve overall readability. Its role is to support relevant content by making it more visible to search engines and interesting to readers.

Every webpage needs a strong title tag and clear Meta description since this is the clickable headline and two lines of text that appear on search results. Websites win the click by making these sections interesting yet informative. Pages that include Meta tags, HTML tags, properly placed keywords and relevant outbound links also tend to perform better in search rankings.

On Page Optimization is a set of techniques used to increase website rankings in search engine results as well as to improve overall readability. Its role is to support relevant content by making it more visible to search engines and interesting to readers.

Every webpage needs a strong title tag and clear Meta description since this is the clickable headline and two lines of text that appear on search results. Websites win the click by making these sections interesting yet informative. Pages that include Meta tags, HTML tags, properly placed keywords and relevant outbound links also tend to perform better in search rankings.

Internal links help the user navigate between two pages on the same domain. Internal linking can provide organization and help users browse through the pages on a website. Additionally, internal link building is one method of optimizing a website for search engines. A navigable structure of internal links can help search engines see and list all of the content-rich pages on a website. If search engines are not able to use the main navigation to access all of the pages on a website, it is unlikely that those pages of content will be listed by search engines.

Authorship Markup is an innovative initiative by Google to give authors credit for their original content. Google benefits by providing visitors with trusted content from verified sources, and writers receive a boost in their online reputation as an expert in their topic. Additionally, a recognized author is more likely to have their other articles rank higher.

An Authorship Markup requires a complete Google+ profile and a clear headshot to enhance credibility. The profile page contains links to online content and serves as a means for adding backlinks to articles. Once published pieces are linked to profiles, a thumbnail headshot and byline appears in search engine results.

Google Analytics integration refers to applying the popular Internet traffic service to a personal website, phone system, or something else for the purpose of keeping track of user activity. Understanding user activity promotes changes that can boost leads, sales, and profit. Integrating Analytics into a blog or company site allows owners to view the number of visitors to certain pages.

Integrating the same service into a corporate phone system displays phone records in the form of an Analytics report, after installing the required third-party software or hardware. Basic integration into a website refers to the initial installation via coding or scripts. Some people refer to integration as using Analytics with a compatible service, such as Google AdWords.

Google+ Local provides a variety of information about shops, eateries, service providers and other businesses. When people search for nearby products or services, this data normally appears above the standard results. It includes ratings, reviews, contact details and hours. Google also displays a street map that identifies each firm's location.

Companies often benefit from creating or updating business profiles on Google+ Local. This boosts their visibility in search results and makes it easier for potential clients to contact them. It's particularly important for small enterprises that focus on serving nearby customers, such as book stores, hair salons and real estate agencies.

Many websites contain technical errors that cause problems when search engine spiders crawl their pages. These flaws may exist in HTML codes, robots.txt instructions, URLs or other Web page components. For example, broken links can trigger 404 errors during crawl sessions. Such problems also include missing META tags, excessive numbers of links and robots.txt files that block spiders.

Search marketers and webmasters often diagnose technical SEO issues by running specialized software that scans websites for errors. After identifying the mistakes that need to be fixed, these professionals modify or add the necessary codes. This can produce a substantial increase in search engine traffic.